Offering

A product can be classified as tangible or intangible. A tangible product is a physical object that can be perceived by touch such as a building, vehicle, gadget, or clothing. An intangible product is a product that can only be perceived indirectly such as an insurance policy. Services can be broadly classified under intangible products which can be durable or non durable.

Who Is This Valuable For

Depending on the size of your organization, you may have different stakeholders. If you're a small business or midsize enterprise, this data will be valuable for:

• Demand Generation teams

• Marketing Analysts

• VPs of Marketing

• Chief Marketing Officers

• AVPs, VPs of Sales, Chief Revenue Officers